Dirk Beveridge is founder of UnleashWD a design, innovation, and strategy firm that transforms legacy distributors into nimble and innovative leaders. Through his keynote speaking, Unleash Innovation Summit, on-line UnleashWD Academy, research, and UnleashWD Studios, he is unleashing an innovation movement throughout distribution. During the coronavirus pandemic, Dirk led the industry to strategize for coming out of the crises stronger then going in through his Shift To Tomorrow open letter to distributors and live programming.